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A superwoman can be a wife, a partner, a mother, a successful individual but she juggles around these roles successfully. And, she has a social life, look after her health, and embrace an amazing lifestyle. She has a secret and a few strategies that she is joyfully willing to share empowering and inspiring us all. 

 

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Madonna (one of the superwomen)

***

 

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Why don’t most women’s pants have pockets?

DISCLAIMER: Our series #SuperWomen is coming very soon, stay tuned !!! In the meanwhile, we want to empower you with inspiring articles. This is one of our first #justforfun very important article. Enjoy!


And some brands even sew pants pockets shut or just put in fake pockets (why?!?).


A survey of 80 pairs of men’s and women’s pants found that on average, the pockets in women’s jeans are 48% shorter and 6.5% narrower than men’s pockets when controlling for pant size. We were intrigued to learn that women’s pocket troubles have political roots and are directly tied to women’s independence. We sum it up below.


In the middle ages, women had little pouches sewn into their clothes enabling them to carry things (an old-school “life hack”). Theses provided so much convenience that women would cut holes in their clothes to better access them. In an era where people rarely bathed and owned only a few articles of clothing, women still prioritized personal storage.


In the 17th century, design advancements allowed for the construction of more traditional pockets, but they were added mostly to men's clothes.


Women’s fashion became more complex and less functional (think-corsets and bustles) and garments were designed to fit more tightly. This meant that women couldn’t hide their pouches as easily beneath their clothing, so they’d carry their belongings around in a garment called a reticule (an early version of the handbag).


Researchers believe that this trend stemmed from the growing disparity between the social roles of men and women. Men worked outside the home and women worked in the household. Because women had less independence and fewer out-of-home responsibilities, designers simply didn’t think they needed pockets. Men carried all the money, documents, and keys, so they were the only ones awarded apparel functionality.


It was not until the 20h century that women started reclaim pockets!


Suffragettes and their supporters would sew pockets into their own clothing after purchase because the male-led design and manufacturing industries wouldn’t do it for them. People started to demand rational clothing and a “Suffragette suit” became popular in 1910 - it had a whopping six pockets. Along with the right to vote, the right to wear functional apparel (especially pants) was a rallying cry of the Suffragette movement.


During the world wars, women filled men's jobs. This gave them independence and a chance to earn their own money. Their clothing was a reflection of this. They started wearing trousers with large pockets, both to avoid workplace injuries and to assert their financial independence.




After the world wars ended in the 1940s, the desire for femininity stormed the fashion industry, and women’s clothing once again featured body-hugging styles and traditionally feminine silhouettes. Handbags became a booming industry and further displaced pockets. They haven’t fully returned.



The pocket revolution still continues today!!!


Hashtags like #ithaspockets have amassed thousands of followers on Instagram. 78% of women told us that pockets are a major factor in your decision to purchase clothes.



Throughout history, pockets have been associated with periods of progress in women’s rights and with greater gender equality. Pockets symbolize autonomy and authority. Next time you try and fail to fit your phone into your pants pocket, just know that you’re part of a centuries-long battle.


Written Melina Flabiano


Happy Friday #Superwomen


#superwomen #womeninspiringwomen #womenhistory #womenrights #womenempowerment

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